Research Methods and Data Analysis | Definition Psychology ...

Research Methods and Data Analysis part of archival research an approach in psychology for systematically categorizing and analyzing the?Data of the behavior or its related aspects/ variables being studied.

? The analysis may cover data of live human behavior, books, journals, magazines, poetry, drama, movies, folktales, TV programs, school textbooks and curricula, advertisements etc.
? Inferences are made and conclusions are drawn after objective identification of specific characteristics of data.
? data analysis is done keeping specific goals, objectives, themes and constructs in mind.
? Example:?data analysis of textbooks with reference to gender equity and equality; analysis of TV programs with reference to portrayal of women.

Focus Groups
? A variety of interviews conducted in a group setting.
? The researcher talks to the participants in order to learn about their opinions, attitudes,
preferences, likes/dislikes and tries to find out their reasons/cause.
? Used as a source of data collection in surveys but also used otherwise as well.

Meta Analysis
? A statistics based method
? A way of reviewing existing Conducting Survey Research Method literature in the same field, about the same phenomena
? The analysis covers the results of several independent experiments within the same field
? Computer aided statistical analysis yields overall conclusions

Experimental Research Method
? Experimental method: the use of experimentation for studying a phenomenon.
? Experimental design: the plan/structure/lay out of an experiment.
? Experiment: the variable of interest (independent variable) is manipulated/ altered and the effect of this manipulation is studied.

Why experiments are conducted?
? For testing hypotheses
? To test the impact of a treatment or a program on behavior
? The main feature of experimentation is CONTROL; keeping all those variables and conditions under control, that can have an impact on the findings of the study i.e., variables that can interfere with the impact of the independent variable.

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